Product collaborations often walk the fine line between brilliant synergy and total head-scratcher—but that’s exactly what makes them so fun to watch unfold. And the latest unexpected pairing comes courtesy of none other than Mountain Dew and the ultra-cool grooming brand Blind Barber. Yes, you read that right: the fluorescent-green soda known for fueling gamers and adrenaline junkies is now making its debut in the world of skincare.
At first glance, the idea of a soda brand dipping its toes into personal care may sound like a marketing gimmick. But there’s more fizz to this collaboration than you might expect. With a limited-edition line of three skincare products, this collab is based on Mountain Dew’s new flavor, Baja Blast™ (Lagoon)—a tropical twist on the cult-favorite that’s already a summertime staple. Think of it as a scent-driven experiment blending bold, playful energy with modern grooming sensibilities.
So What’s in the Lineup?
The collection includes:
- Face Cleanser
- Moisturizer
- Refreshing Face Mist
All three products are infused with the bright, zesty scent inspired by the Lagoon flavor. The vibe? Tropical, citrusy, and unmistakably Dew.
This isn’t just about smelling like your favorite drink, though. The formulas are no joke—crafted with ingredients that aim to hydrate, cleanse, and refresh skin without compromising on performance. That’s where Blind Barber comes in. Known for its sleek barbershops and functional, high-performance grooming products, the brand ensures that the collab isn’t just novelty for novelty’s sake.
A Bold New Lane for Mountain Dew
For a brand that’s long been associated with energy drinks, action sports, and extreme gaming, launching skincare might seem like a sharp left turn. But it also signals a growing shift in how big consumer brands are tapping into self-care culture—especially among younger men who are increasingly embracing skincare as part of their daily routine.
Mountain Dew has always played in a bold, youthful, high-energy space. By teaming up with Blind Barber, the brand gets to dip into a new cultural current without straying too far from its base. It’s not about becoming a beauty brand—it’s about aligning with the lifestyle of its audience in new, unexpected ways.
Skincare, But Make It Dew
This isn’t the first time we’ve seen food or drink brands venture into skincare (looking at you, Dunkin’ and Glossier collabs), but it’s one of the most delightfully random—and somehow, it works.
Why? Because it’s fun. It doesn’t take itself too seriously. And in an era where skincare is no longer just a “beauty” category but a form of self-expression and care, playful, offbeat collabs like this hit the sweet spot between novelty and niche.
The Verdict?
Whether you’re a die-hard Dew devotee, a skincare junkie, or just a curious shopper looking for something unexpected to add to your shelf, this Mountain Dew x Blind Barber collab is worth checking out—if for no other reason than to say you’ve misted your face with the essence of Baja Blast.
Limited-edition? Absolutely. Surprising? For sure. Strangely irresistible? You bet.
Because sometimes, the best kind of skincare comes with a splash of soda-inspired swagger.
