Guinness Revives a Classic with a Modern Twist: “Lovely Day” Returns
There’s something timeless about a well-poured pint of Guinness—the dark, creamy stout that has remained a symbol of camaraderie and tradition for over two centuries. Now, Guinness is tapping into that nostalgia and reviving one of its most beloved campaigns: the “Lovely Day” slogan.
Yes, it’s true—“Lovely day for a Guinness” is back, and it’s not just a throwback. It’s a full-on celebration of community, creativity, and the spirit of togetherness that Guinness has always embodied. First introduced in the 1930s, the slogan is once again front and center, now gracing the brewery’s latest line of limited-edition cans with vibrant new artwork that bridges past and present.
✨ Limited-Edition Cans, Legendary Vibes
Designed by Los Angeles-based graphic artist Sebastian Curi, the new cans are a bold visual reimagining of the Guinness brand. Playful, bright, and bursting with personality, Curi’s work gives a modern edge to a campaign rooted in heritage. Each can tells a little story, fusing color and character to highlight that “lovely day” feeling in every sip.
Whether you’re an avid collector or just someone who appreciates cool packaging, these cans are worth seeking out. They’re currently available nationwide—so if you’re lucky, they’ll pop up at your local grocery store, bar, or bottle shop soon.
🚐 Coast-to-Coast: A Guinness Journey Across All 50 States
But Guinness didn’t stop at pretty packaging. To mark the campaign’s return, the brand embarked on an ambitious trip across all 50 U.S. states, aiming to shine a light on the many communities that make up the nation’s social fabric. From bustling cities to quiet small towns, the journey celebrated how something as simple as a pint of beer can bring people together.
This storytelling element of the campaign is at the heart of its message—that every day can be lovely when shared with others. It’s about connection, tradition, and raising a glass to both old memories and new beginnings.
🍻 A Toast to Togetherness
While Guinness is deeply rooted in Irish history, it’s long been a global brand, resonating with drinkers around the world. With this campaign, it’s making a clear statement: great beer doesn’t just belong to the past. It can continue to inspire and connect people today.
“Lovely Day” isn’t just a tagline—it’s a toast. A reminder that no matter where you are or what kind of day you’re having, there’s comfort in community and joy in the little rituals. Like pouring a Guinness. Waiting for the perfect settle. Taking that first sip.
🌍 Nostalgia Meets Now
There’s something poetic about a brewery with nearly 265 years of history embracing both vintage charm and fresh, contemporary energy. The revival of “Lovely Day” serves as a beautiful full-circle moment—honoring the enduring legacy of Guinness advertising (those original posters featuring zookeepers and toucans are iconic for a reason) while reimagining what it means today.
By collaborating with a modern artist and traveling across the country to tell real stories, Guinness is showing that heritage isn’t about standing still. It’s about carrying timeless ideas—like friendship, celebration, and yes, having a lovely day—into new places, new faces, and new conversations.
So next time you see one of those limited-edition cans, take a second to appreciate what it represents. Not just a well-designed label or a clever campaign revival—but a gentle reminder that today, in its own way, can be a lovely day for a Guinness.
